The Government of Tonga seeks expressions of interest from suitably qualified individuals who wish to be considered for the General Manager position of the Tonga Tourism Authority.

The Authority is the new organization responsible for the marketing and development of Tonga as a visitor destination. The General Manager heads the Tonga Tourism Authority and is responsible for managing and leading the development of Tonga as a tourism destination. The General Manager will ensure that the Authority develops and efficiently, yet effectively, implements a Business Plan and a Destination Marketing Plan which meets KPIs as outlined in the purchase agreement signed between the board of the Authority and the Government of Tonga. This is the lead role within Tonga’s tourism sector and the General Manager is expected to work closely with the private sector and with relevant government and non-government organizations to maximize the benefit which tourism brings to the country.

Individuals with a mix of complementary skills are sought, with selection being based on preference for the following skills and experience;

  • Knowledge and experience of the tourism and related service sector industries at a CEO or senior management level. Ideally will have managed a national or regional tourism organisation and have reported to a board.

  • Has demonstrated stakeholder relationship skills and industry leadership skills

  • Experience in leading and managing a team in a high pressure and political environment

  • Sound demonstrable ability and experience in monitoring and managing finances to remain within acceptable variances

  • Culturally sensitive and able to uphold Tongan culture to enhance Tonga’s tourism product

  • Has a tertiary qualification with preference given to a qualification in a tourism, marketing or business management discipline

  • Solid experience in all aspects of destination marketing and the marketing mix including; brand development, research, analysis, strategy, budget management, promotion and publicity.

  • Strong business acumen

  • Has a passion for Tonga and the development of Tonga as a visitor destination

  • Ability to manage multiple projects efficiently and to prioritise competing commitments

Proposals are to be received by 4pm Friday 16 August 2013. Email proposals are preferred and all proposals should be clearly marked “Proposal for General Manager – Tonga Tourism Authority”.

To obtain a copy of the Terms of reference for this project, please contact:


Tel:23 688

Address for Expression of Interest:

Mr. Ross Chapman


Tonga Tourism Authority Board of Directors

PO Box 110