Tonga Visitors Bureau (TVB) in collaboration with Air New Zealand and the Travel Associates' Travel Services (TATS) will launch the sale of its first Self Famil program to the New Zealand Travel Trade.

Feedback form Tonga's roadshow in New Zealand in August showed that although Tonga is the closest Pacific destination to New Zealand, it is still relatively unknown in the travel trade throughout New Zealand.

The sales period will be opened from the 7th of December – 15th of December for travel between February and March, 2011. Agents will have a choice of accommodation to choose from in Tongatapu on a four night program. The program is also extended to the Ha'apai and Vava'u group of islands with 3 nights accommodation at the Tongan Beach in Vava'u or the Sandy Beach Resort in Ha'apai.

This is part of TVB's efforts to refocus its marketing and promotional program in our key markets. “We operate in a very competitive environment and this is part of the our efforts to lift the profile of Tonga in our key markets”, according to Sandra Fifita from the Marketing Division. “This year for the first time we have started new joint ventures with Wholesalers and Airlines, conducted Roadshows, appointed our Advertising Agency and PR market representative.” The Self Famil offers great deals that covers both the beautiful Ha'apai and Vava'u islands.

Tonga visitors Bureau appreciates the assistance offered by Air New Zealand, local accommodation providers and domestic air carrier, Chathams Pacific in creating this fantastic package for the New Zealand Travel trade.

For further details please contact Sandra Fifita at e-mail sandraf@thekingdomoftonga.com or by phone on +676 25 334.