The Virgin Australia is delighted to announce a number of changes to the Virgin Australia Group of Airlines.

From the 7 December 2011, the group has relaunched the name and brand identity of its international operations, as part of its ongoing strategy to reposition itself as a contemporary airline that appeals to all sectors of the market.

  • Virgin Australia, Virgin Australia’s long haul international airline has been rebranded as Virgin Australia. The company name of the airline is not changing but we have removed the V Australia trading name.

  • Pacific Blue Airlines (NZ) Ltd will be rebranded as Virgin Australia. The company name will change to Virgin Australia Airlines (NZ) Ltd.

  • Pacific Blue Airlines (Australia) Pty Ltd will be rebranded as Virgin Australia. The company name has changed to Virgin Australia Airlines (SE Asia) Pty Ltd.

  • Polynesian Blue will be rebranded (New Polynesian Blue Airline brand name to be announced)

  • The name of Virgin Blue Holdings Ltd (the holding company for the Virgin Australia group of airlines) has changed to Virgin Australia Holdings Ltd.

References to Pacific Blue Airlines (NZ) Ltd will need to be changed to Virgin Australia Airlines (NZ) Ltd. The GST number of the company will not change. Their contract/s with you do not have to assigned as a result of the name change.

As part of the rebrand of our international airlines, we have also created suite of logos, colours and designs representing the new brand to replace the existing V Australia, Pacific Blue and Polynesian Blue logos. You will notice these changes over the coming months, as our teams work to implement the new brand across the different areas of our business.

If you have any questions about the new name and brand, please do not hesitate to contact Andrea Heffernan on +63 3 357 3781 or andrea.heffernan@virginaustralia.com